Brand Visual Design for the FMCG Food Sector

Client Objectives:

• Goals: Provide brand visual design, including logo and culturally aligned brand assets.
• Impact: Support the client in launching their branding journey with clear positioning and strong user value.
• Branding: Deliver logo design, shop signage, lightboxes, and an integrated opening plan.
• Expected Outcome: Strengthen product marketing, highlight brand value, and create a recognizable identity.
• Deliverables: Logo, signage, packaging, marketing collateral, and launch visuals.

Deliverables:

Background:

Client Story:

The client is a London-based FMCG brand specializing in hand-brewed coffee, beverages, and healthy light meals. Located in Canary Wharf, it attracts young, diverse customers and promotes a balanced lifestyle while also fostering community-driven events.

Design Approach:

We analyzed the client’s core business and brand positioning, with a focus on youthfulness and health. From this foundation, we developed and evaluated design concepts, created mockups to present the overall effect, and delivered production-ready assets to bring the brand vision to life.

Impact & Value:

The project enabled the client to successfully launch their brand, reinforcing its identity and supporting long-term growth. The visual system communicates freshness, community, and vitality—values that resonate with the target audience.

Conclusion:

Through a tailored design strategy, we helped the client establish a strong, youthful, and health-oriented brand presence in the competitive FMCG market. The visual identity not only supports product marketing but also strengthens customer connection, paving the way for sustainable brand development.