Brand Visual Design for the FMCG Food Sector

Client Objectives:

• Goals: Provide brand visual design, including logo and culturally aligned brand assets.
• Impact: Support the client in launching their branding journey with clear positioning and strong user value.
• Branding: Deliver logo design, shop signage, light-boxes and integrated opening plans.
• Expected Outcome: Strengthen shop marketing, highlight brand value and create a recognisable identity.
• Deliverables: Logo, signage, packaging, marketing collateral and launch visuals.

Deliverables:

Background:

Client Story:

The client is a London-based FMCG brand specialising in hand-brewed coffee, beverages, and healthy light meals.

Located in Canary Wharf, it attracts young, diverse customers and promotes a balanced lifestyle while also fostering community-driven events.

Design Approach:

With a focus on youthfulness and health. From this foundation, we developed and evaluated design concepts, created mockups to present the overall effect, and delivered production-ready assets and ideas to bring the brand vision to the ground.

Impact & Value:

This enabled the client to successfully launch their brand, reinforcing its identity and supporting long-term growth. The visual system communicates freshness, community, and vitality—values that resonate with the target audience.

Summary:

Through a tailored design strategy, we helped the client establish a strong, youthful, and health-oriented brand presence in the competitive FMCG market for its own focused segmentation. The visual identity not only supports marketing but also strengthens customer connection, paving the way for sustainable brand development.