Brand Visual Identity

Summary

This project delivered a complete brand visual identity system, supporting the client’s market entry with clear positioning, strong recognition and long-term brand value.

Client Background

The client is a London-based FMCG brand specialising in hand-brewed coffee, beverages, and healthy light meals. Located in Canary Wharf, the brand attracts a young and diverse audience, promoting a balanced lifestyle alongside community-driven experiences.

What We Did

We developed a full brand visual system tailored to the client’s business goals and target audience. Starting from brand positioning and visual direction, we explored concepts focused on youthfulness, health, and approachability, translating these values into a coherent visual language.

The scope of work included logo design, shop signage, light-box applications, packaging elements, and launch-ready marketing visuals. Through concept development, mockups, and production-ready assets, we ensured the brand could be consistently applied across retail, physical spaces, and promotional materials, supporting a confident and effective brand launch.