About us

Guiding Values:

Sensemaker, Ownership and Creativity = "Funsigner"

"As "Funsigners" — not just designers — we uphold values of sensemaker, ownership, and creativity."

Life First: Enjoy life first — what you do should make sense to you.

• • Work should serve life and human beings.
  • People perform best when they feel well and live well.
  • Meaning matters more than control.

Ownership: Take responsibility and act like an owner — you are the boss.

• • People are inherently capable of self-direction.
  • Trust breeds accountability.
  • Everyone is a stakeholder.

Creativity: Lead with ideas — let your creativity never run dry.

• • Ideas can come from anyone, anytime.
  • Failure is part of innovation.
  • Unlimited creativity.

Our Vision:

To design with sense — putting ourselves in our customers' view to create thoughtful, user-centred experiences that truly resonate.

Our Mission:

As a brand, we are dedicated to capturing the beauty of culture, the small, meaningful things. With our slogan, “Gifts as British as Fish & Chips”, we emphasise our commitment to creating souvenirs that are as authentic, iconic, and memorable.