Creative Fridge Magnet Design Service for the FMCG Beverage Sector

Creative fridge magnet design service for FMCG beverage brands.

Client Objectives:

• Goals: boost sales, attract new customer segments via brand collaboration.
• Impact: generate marketing buzz, deliver short-term exposures.
• Branding: introduce a fresh visual identity aligned with product launches.
• Merchandising: enhance brand awareness, enable precise customer targeting.
• Expected outcome: differentiated brand image, deeper customer engagement, and long-term business growth.

Deliverables:

Background:

Client Story:

The client’s first London store originated from their presence in the British Museum, and with this heritage in mind, we developed a design inspired by the museum’s collection piece — the Chinese Carved Jade Ewer with Interlaced Branch Motifs.

Design Approach:

We began by extracting the ewer’s signature form and intricate interlaced floral patterns, using them as the primary visual elements on the body of the design to highlight the precision and symmetry of traditional Chinese jade craftsmanship. In the creative process, we paid particular attention to conveying the ewer’s translucent and smooth texture. By applying subtle colour gradients and layered patterns, we aimed to simulate the shimmering and delicate effect of jade under light, allowing the audience to visually experience the ewer’s lightweight elegance.

Impact & Value:

 

Conclusion:

This project was led by the client’s vision, aiming to merge the traditional beauty of Chinese cultural relics with the branding of their tea shop and its architectural surroundings. We simplified the background to highlight the artefact as the focal point, emphasising its cultural symbolism. The final fridge magnet balances decoration with distinctiveness, ensuring strong visual recognition and daily aesthetic appeal.